Vice President Design, frog
Thomas Sutton is Vice President Design at frog, a global leading design consultancy and innovation strategy firm. He leads frog in Europe, helping corporations, start-ups, the public sector and NGOs to innovate and grow by providing distinctly better customer experiences.
He believes curiosity and creativity are intimately connected. He likes to contaminate his work as a designer with ideas and methods from science, business, and engineering.
Thomas is a founding member of frog’s Milan studio, and previously founded and led the medical device design practice in Flextronics. His work has contributed to many international utility patents and has been recognised with awards including red dot, IDEA, and Japan Good Design.
Thomas has been adjunct professor at Politecnico di Milano and a mentor at Industrio Ventures. He holds a Bachelor of Design from Victoria University of Wellington.
Case study speaker
'Creating shared value as a new business model'
Societies everywhere are facing significant social, environmental and economic development challenges. Health and well-being are in the top ten of the most important issues. But when we design services that aim at improving the health and well-being of individuals, we play in hyper complex contexts and systems. Especially in healthcare, but in other industries as well. In this space, adopting a human-centered approach to our design process is a necessary pillar to achieve the ultimate goal of making people’s life better. But it is not enough. To design a care service we not only make sure that we provide personal value to individuals and their social context, but also need to go beyond that and design with the ambition of bringing value to the organisation. And on top of that, to society. We must consider how our service intervention might benefit or damage the society as a system of individuals.
We have a great responsibility here. Service design equips us with the tools and culture that help us to build sophisticated solutions where the person is at the center. But does it support us in being relevant for all parties involved? How can care systems create positive impact for society? Whether it is a medical device company, a pharma or a hospital – we need to make sure that we create shared value among all stakeholders. For that, value-based design is needed. Design that facilitates cross-collaboration to co-design and implement services that provide value to the individual ánd the collectivity.
In this case study Sara Manzini and Thomas Sutton will talk about the power of value-based design, and take you into a travel through best practices from the healthcare industry, to learn how to unpack the complexity of designing for the health and well-being of individuals, communities and society as a whole, regardless the size of the organisation or the industry.
Friday, June 14th 12:30
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