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Silvia Lleras is Head of Research at Wallapop, a well-known digital marketplace in Spain, where she leads the research team and collaborates with the squads from the product team, combining service design and agile methods for product/service development.

Most of her experience falls into service and strategic design consultancy. In her previous role at Designit, she led cross-industry projects for clients in industries such as financial, education, automotive, cosmetics, construction and energy, applying diverse participatory design techniques that she learned through her master studies in Strategic Product Design at TU Delft. 

Silvia has been involved in education in design and innovation for bachelor and postgraduate programs at Los Andes University (Colombia), h2i (Madrid) and IED (Barcelona). She is currently a mentor and teacher in the Master of Innovation and Design Thinking and the 2021 summer course ‘Designing successful services - introduction to the key principles of service design’ at the BAU Design School in Barcelona. Her bond with design is tied to the fundamental thinking behind its outcomes. She believes design helps her find the genuine purpose of her work and gets her closer to the positive impact she wants to create in this world.

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