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Silvia Lleras is Head of Research at Wallapop, a well-known digital marketplace in Spain, where she leads the research team and collaborates with the squads from the product team, combining service design and agile methods for product/service development.

Most of her experience falls into service and strategic design consultancy. In her previous role at Designit, she led cross-industry projects for clients in industries such as financial, education, automotive, cosmetics, construction and energy, applying diverse participatory design techniques that she learned through her master studies in Strategic Product Design at TU Delft. 

Silvia has been involved in education in design and innovation for bachelor and postgraduate programs at Los Andes University (Colombia), h2i (Madrid) and IED (Barcelona). She is currently a mentor and teacher in the Master of Innovation and Design Thinking and the 2021 summer course ‘Designing successful services - introduction to the key principles of service design’ at the BAU Design School in Barcelona. Her bond with design is tied to the fundamental thinking behind its outcomes. She believes design helps her find the genuine purpose of her work and gets her closer to the positive impact she wants to create in this world.

Event role

Case talk
Three dilemmas facing the future of conscious consumption'

Born as a solution that promotes extending the life of things and more conscious consumption, Wallapop has grown to be the first choice for most Spaniards for exchanging second-hand items. In eight years, the platform has changed the perception of buying second-hand in the country and has pushed forward a different type of commerce, one that puts local exchange and trust among people in the centre.

But the world is changing, and in the last years, people have gotten used to extremely convenient and hyper-personalised services. How can we continue enabling a more conscious consumption and at the same time respond to the emerging expectations of digital services?

In this case talk, Silvia will share with you the three dilemmas she has detected when defining new services and interactions within a scale-up like Wallapop. They represent challenges for designing new services for alternative consumption that transcend the business and elevate the conversation on how to build coherent consumption ecosystems.

Saturday, September 18, 11:30

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