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South Africa

Design Principal of Foresight and Innovation, Philips

As Design Principal of Foresight and Innovation, Reon Brand is responsible for researching and understanding emerging future directions at Philips. Reon has a background in science and entrepreneurship. While working at the telco Vodacom in South Africa, he discovered the importance of paradigms in understanding complexity and embracing a forward-looking view to create meaning and value. His thinking contributed to Philips' shift from an industrial company to a knowledge organisation.

Reon actively collaborates with universities and other parties to explore futures and transformative practices. One of his latest publications is 'Co-Emerging Futures', a model that reflects on streams of future change and emerging developments during profound global challenges. He also co-authored the paper 'Rethinking Value in a Changing Landscape' that explores different socio-economic paradigms. His research provides inspiration and guidance for initiatives in future probing, innovation, value creation, and education.

Event role
Track expert

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