As Design Principal of Foresight and Innovation, Reon Brand is responsible for researching and understanding emerging future directions at Philips. Reon has a background in science and entrepreneurship. While working at the telco Vodacom in South Africa, he discovered the importance of paradigms in understanding complexity and embracing a forward-looking view to create meaning and value. His thinking contributed to Philips' shift from an industrial company to a knowledge organisation.
Reon actively collaborates with universities and other parties to explore futures and transformative practices. One of his latest publications is 'Co-Emerging Futures', a model that reflects on streams of future change and emerging developments during profound global challenges. He also co-authored the paper 'Rethinking Value in a Changing Landscape' that explores different socio-economic paradigms. His research provides inspiration and guidance for initiatives in future probing, innovation, value creation, and education.
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