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For many years, Moira Buzzolani has had the pleasure of helping international organisations, teams and individuals transition towards a desired future. She worked at Adidas for over a decade, leading major innovation and digital transformation programs as Director of Digital Transformation. She supported the company and its leaders in developing the strategic vision of the transformation and change management initiatives for digital programs.

Leading a team of experts and managers in scaling the impact of the global end-to-end design process, Moira contributed to the internal mindset of innovation at Adidas –and its goals to support customers to live active and healthy lives, blending sport and lifestyle– while pushing the boundaries in sustainability.

More recently, Moira founded her own consultancy to help leaders and teams in their journey, providing focus, clarity and direction. She teaches at several design and business schools, and has worked for over 10 years as a professor of Communication and Quality at the University of Ferrara. She is also an accomplished painter and illustrator and has written and illustrated a few children’s books, including Adidas’ first kids’ book ‘Poffy gets in shape’.

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