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For many years, Moira Buzzolani has had the pleasure of helping international organisations, teams and individuals transition towards a desired future. She worked at Adidas for over a decade, leading major innovation and digital transformation programs as Director of Digital Transformation. She supported the company and its leaders in developing the strategic vision of the transformation and change management initiatives for digital programs.

Leading a team of experts and managers in scaling the impact of the global end-to-end design process, Moira contributed to the internal mindset of innovation at Adidas –and its goals to support customers to live active and healthy lives, blending sport and lifestyle– while pushing the boundaries in sustainability.

More recently, Moira founded her own consultancy to help leaders and teams in their journey, providing focus, clarity and direction. She teaches at several design and business schools, and has worked for over 10 years as a professor of Communication and Quality at the University of Ferrara. She is also an accomplished painter and illustrator and has written and illustrated a few children’s books, including Adidas’ first kids’ book ‘Poffy gets in shape’.

Event role
Track expert

'Organising for change'

Organising for change means creating a structure within the organisation that supports resilience, adaptability, and agility. This requires creative leaders to build diverse teams that can bring a variety of perspectives to bear on complex problems, as well as to foster a culture of collaboration, open communication, and continuous learning. Knowing how to effect change is just as important as knowing what to change. Having the skills and resources to take action and implement the necessary changes is just as crucial as having a clear understanding of what needs to be done. How to structure innovation? How to engage the right people, get buy in and secure commitment? How to make real progress toward purposeful transformation? This track focuses on all of that and more.

Friday, September 15, 09:00 - 13:00 

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