More selected projects


Erik Roscam Abbing is Group Director of Innovation at Livework, an international, strategic design consultancy focused on customers and services. In his role as innovation director Erik focuses on how sustainability, distributed business models, and smart technology impact infrastructure, mobility, housing and energy in urban areas. Erik believes that service design, in its ability to put people at the heart of innovation, collaborate with stakeholders throughout the process, and prototype impactful new solutions, is key to the big challenges cities face in the 21st century.

Erik is consultant, guest lecturer and thought leader in brand driven innovation, customer experience and service design. In his work he brings together the disciplines of branding, innovation and design to generate value for a large number of international clients in the product and service industries, including Philips, Vodafone, Adidas, Lufthansa, ING, Ultimaker, Europcar, Audi, and many more. He uses a set of proprietary methods and tools that are described in his book ‘Brand Driven Innovation’, as well as in several papers and publications he contributed to.

Erik is also a frequent lecturer at the school of Industrial Design at the Technological University of Delft, the Netherlands where he develops and teaches classes related to strategic design, design thinking and branding. Next to that Erik is a guest teacher at the Hochschule Luzern, Education Director of the Master in Design Management programme at Eurib Rotterdam and contributor to MBA programs in Mexico, Vietnam and Amsterdam. He is initiator and producer of the documentary ‘Design the new Business’, that explores how design thinking is influencing 21st century businesses. He is the founder of ‘’ a platform for online user insight research. Erik has studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode.

Event role
Masterclass leader


'Co-designing sustainable cities'

21st century cities are hubs of innovation. Urban areas are melting pots of great design, ranging from solutions in mobility, housing, energy, and waste to education, participation and inclusivity. But through Covid, climate change and social inequality, 2020 has made it more evident than ever, that cities also face tremendous challenges. For cities to become and remain socially and environmentally sustainable, a lot of (design) work must be done... more >

Thursday, September 10, 16:30 - 19:30

[unex_ce_button id="content_bnurdx2n8,column_content_xoi6o6cg3" button_text_color="#333360" button_font="regular" button_font_size="18px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="transparent" button_padding="0px 5px 2px 24px" button_border_width="1.5px" button_border_color="transparent" button_border_radius="5px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="javascript:javascript:history.go(-1)" button_link_type="url" button_link_target="_self" has_container="" in_column="1"] back[/ce_button]