Helen Job has worked in future forecasting for two decades, leading multi-disciplinary, global futures, and strategy teams for Flamingo, WGSN and MTV in New York and London. Helen co-founded disruptive futures, insight and strategy collective The Akin and most recently TCOLab, a problem solving lab within creative agency TCO. Alongside her corporate work Helen is an educational practitioner. She conceptualised the Global Trend Forecasting Curriculum for Parsons School of Design, in New York and is a visiting lecturer for the University of the Arts, General Assembly and Hyper Island in London.
Helen collaborates with global organisations to future proof their businesses and keep pace with the people they want, and need, to engage. Progress is not linear and humans are multi-faceted contradictions. Only by understanding people can organisations even attempt to understand the trends and counter trends that exist simultaneously.
Helen has explored; the future of space and growth in megacities with leading architecture and home design brands; what a circular business model could actually mean to future strategy for a market leading sports brand; what makes a home, and the role of AI within it for a leading tech brand; and ideas around positive friction in a seamless service economy for brands at both luxury and mass market level.
Helen has made keynote addresses and moderated industry panels at global events, including SXSW Interactive, and Cannes Lions and was recently named one of The Drum’s 50 best female speakers in the UK.
'Future forecasting for an uncertain future: how to prepare for a new decade'
Future forecasting as an industry has changed - we previously could predict 24-48 months ahead. Thanks to instant and global access to information online, consumers are more exposed to changes in culture and a more diverse range of influences.
We live in the era of ecological collapse and technological disruption. Climate crisis is a ticking time bomb, and artificial intelligence is at once threatening and liberating our species. Technology has had an irrevocable impact on our mental and physical wellbeing. Anxiety is dominating our day-to-day. Furthermore, we have divisive politics and rising inequality and discrimination based on gender, class, and race... more >
Thursday, September 10, 14:00 - 14:50