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Maarten Pieters is Head of Co-creation and People Insight for the award-winning Design and User Experience department at Philips Lighting. Together with his team he works across all departments to inspire the whole organisation to adopt a co-creative approach. His main mission is to transform Philips Lighting into a truly co-creative organisation.

Before starting at Philips Lighting Maarten co-founded TheCoCreators, and was also a founding member of a growth innovation agency. He worked for various international clients in a.o Manufacturing, FMCG, Retail, Telecom, and Education industry. Maarten has a deep passion for helping organisations become 'complete co-creation' driven. Next to this, Maarten is co-author of 'The Seven Principles Of Complete Co-creation', which is due end 2017.

Event role
Case study speaker

Case study

'Co-creation: creating value together'

Communicating about or ‘in name of’ the customer no longer yields the same results; communicating with consumers has the future. Take that a step further and it takes you to co-creation: the productive cooperation between an organisation and its end-users.
Although co-creation is beyond the hype, and many organisations have embraced the idea of collaboration, there is still lots of confusion on how to effectively implement co-creation. In his presentation Maarten discribes his view and explains the difference between 'incomplete' and 'complete' co-creation. He will share key learnings from his experience as Head of Co-creation and People Insight at Philips Lighting and the influence of the co-creative mindset throughout the organisation. In a practical session he will take you on a journey of co-creation within the 125 years old pioneer and global leader in lighting and intelligent lighting systems.


Friday, October 6th, 11:30 am

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