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Luis Villa is an interim manager and design leadership coach and Adjunct Professor of Human Centred Design at the Master of CX & Innovation from IE Business School. He is an independent advisor on digital strategy and transformation focusing on responsible business, and advises investors and executives in large companies and international start-ups on their digital strategy processes.

With a longstanding track record as a design leader, for more than twenty years, the work of his teams has impacted millions of people daily. This experience has made him aware of the scale and impact of design on business and society. As a UX Manager and Strategy Director, Luis has helped build companies and led their teams at agencies such as CapGemini, The Cocktail, Fjord and Accenture Interactive. He has travelled the world, opening studios and launching projects for clients such as Nike, BBVA, Seat, KPN and Canal+.

Luis believes in the importance of hybrid profiles to connect people and generate changes that last. He breaks down silos and designs different ways of doing things, more inclusive, collaborative, productive, and, why not, fun.

Event role
Host & moderator

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