Hunter Sunrise is the Director of Strategy at Modernist Studio, a design strategy partnership and consultancy. Hunter partnered with agencies and brands alike to solve complex challenges with thoughtful, insight-based strategies. Strategy leader and entrepreneur, Hunter’s work focuses on uncovering opportunities for authentic connections and experiences - bolstered by the belief that inclusion and diversity, paired with respecting your audience, is the magic required to expand reach and grow brand equity.
Previously, Hunter was Director Business Strategy at McGarrah Jessee. Hunter also founded the dog walking and pet sitting startup Hot Diggity, was VP Director and Global Digital Product Consultant at Infosys, and consulted with brands such as Alaska Airlines, Mercedes-Benz, Thinkful, Verizon, Wells Fargo, Novartis and Bank of America on ways to help translate organisational goals into human-centric solutions.
'Designing for inclusive experiences'
At a time when ROI, KPIs, datasets, and programmatic analytics drive design outcomes and marketing budgets, it can feel impossible to consider tossing demographics out the window. Never more than now, successful design is being in service to authentic human needs - and designing for journeys and experiences that connect with people in ways that help them feel seen, nurtured, and understood. Sure, our goal is to help them complete the journey at hand - but can we help users complete that journey feeling empowered at the endpoint? Absolutely... more >
Thursday, September 10, 19:30 - 21:30