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David is Head of Service Design and Principal Manager of Enterprise Solutions at BBVA, one of the largest financial institutions in the world. There, he leads the global Service Design discipline and the Corporate Banking design team. He’s responsible for extending the reach of service design in the organisation and for the transformational projects aimed at SME, Business and Corporate Clients.

Prior to his work at BBVA, David was Managing Partner at the design firm Designit, working in the Madrid and Sao Paulo studios. Before joining the corporate world, he worked intensively for big clients in the consumer, finance and telecom industry, among others. His experience covers the entire design process: from selling, planning and managing projects to design research, conceptualisation of services, building, scaling and leading design teams, and a lot of evangelising.

He is a design manager and service designer with a strong interest in methodology and experimentation. David is a firm believer in human-centred design, co-creation and the role of design in promoting positive and meaningful change in society.

He has taught service design, design research and strategic design in several design schools in Spain and Brazil.

Event role
Masterclass leader

Using speculative design in service design projects'

Futures thinking, foresight and speculative design often seem to be aimed at very strategic, abstract and critical projects and removed from our daily challenges. But nothing could be further from the truth. These disciplines provide us with the mindset and tools needed to address today’s service design projects... more >

Friday, September 17, 15:00

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