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Dr. John Curran is Executive Coach and Business Anthropologist at JC & Associates, an insight and strategy consultancy in London. As one of the pioneers of Business Anthropology, he specialises in understanding culture & human behaviour in order to improve the creativity and productivity of organisations and how they connect to their consumers, clients and market trends.

Key to the work he does is bridge the culture of organisations with the culture of their consumers. He works with CEO's, Senior Leaders and their teams, to develop dynamic and innovative organisational cultures that connect with the values of their customers. He works for both private and public companies, from Coca Cola and Johnson & Johnson to charities and third sector organisations such as Cancer Research UK and the Design Council UK.

He regularly speaks on why culture is central to building successful organisational cultures and brands. He holds a PhD in Social Anthropology He is a guest lecturer at Cass Business School in Marketing and a Visiting Scholar in Design Anthropology at the Royal College of Art, and is a former TEDx speaker.

Event role
Keynote speaker


'Embracing conflict to unlock creative potential for leadership and innovation'

Change has become a signifier of an organisation being proactive on the one hand or failing on the other. It is often packaged into a process with clearly demarcated steps that can be navigated through. However, the reality is one where change is ever present; it happens all the time, from within the individual leader to the team, to the organisation and in society. Fundamentally, change as a process can too often miss two critical components, culture and conflict. John will explore how change exists within organisations and how rituals of conflict work to frame culture. He will make the claim that with any change, there needs to be conflict and by decoding the cultural structures of conflict provides rich and creative potential for leadership, innovation and design.

Friday, October 5th, 10:15

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