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Morten Lundholm is globally responsible for representing the user perspective of the total IKEA customer journey (physical & digital). In essence, he focusses on balancing customer expectations and business needs to enable improvement, development, and innovation across touch-points and channels. Before his current role he was overall responsible for Project Leaders & Strategic Planning at IKEA Creative Hub.

Previously, Morten worked at the LEGO Group and IDEO. As a Research Manager at the LEGO Group he set up leadership training and in-depth research processes across the company to ensure understanding of consumers’ needs, experiences, and expectations in order to build new value propositions for products, services and experiences through co-creation. At IDEO he worked as a human factors specialist in San Francisco and London.

Event role
Case study speaker

Case study

'Offering relevant customer experiences by understanding the symbiosis of change and transformation'

Organisations have always been disrupted. Forces such as demographical, technological, political and cultural have been influencing change and transformation. But what does it really signify for your business? How can you stay ahead of the curve instead of taking the easy way out? When is it okay ‘just’ to change and when is it time to transform?

CoDesign published an article in June saying 'It’s official: Ikea is no longer just a furniture company’. But what does this mean in terms of people-centered transformation? Morten will dive into this by sharing some of his experiences having worked on the topic at IKEA. Jump into the water with Morten and learn about what mindset it takes to stay relevant in an ever changing society.

Friday, October 5th, 12:30

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