Gruffydd Siôn Ywain is an award-winning designer and author with over 12 years of experience working in UX, digital product and service design. At the BBC, he leads the Service Design discipline as well as the Backstage UX team, tackling the biggest challenges in the organisation with design thinking, connecting employee and audience-facing experiences and attempting to make the BBC run smoother for everyone.
Gruff studied at Chelsea College of Art and has delivered high-profile transformational projects for clients with a focus on public good, such as Prostate Cancer UK, RSPB, Childline, British Red Cross and the Nike Foundation. He specialises in reimagining end-to-end services, delivering innovative integrated solutions for users and businesses alike.
He is a playwright and television author; his first play ‘Nyth’ won the drama medal at the National Eisteddfod of Wales in 2022.