As a design anthropologist and psychologist, Anna Kirah is an expert in qualitative research methods used to understand the articulated and unarticulated needs of people and to connect this understanding to the creation of meaningful, relevant, useful and desirable products, services and organisational change. She began her career as a design anthropologist in the 90s when she was hired at Boeing, responsible for research for the pre-concept work for Boeing’s 787 ‘Dreamliner'. It was here she was able to test out her methods with pilots, passengers and crew onboard long haul flights.
Anna was headhunted to Microsoft in 1999 and was the first anthropologist in the company. She was the Chief Design Anthropologist for Windows, MSN, Windows Live, mobile services, embedded software solutions and digital media. Her experience working for Boeing and for Microsoft and in a wide range of sectors including software development, advertising, transportation, retail, banking, public services and governmental policy making, has given her global recognition for her work in trends related to technology, digital transformation, strategy and change management in the age of turbulence.
Much of Anna´s work relates to the impact of rapid change on companies and organisations and the subsequent challenges in how to meet the increasing demands of both employees and customers. In the last 10 years Anna had an increasing focus on planetary-centric perspective as well. In addition to working at Halogen, a design and transdisciplinary consultancy, she lectures at universities worldwide and sits on the board of Design without Borders Foundation and Design without Borders Africa, solving challenges in LMIC countries.