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Anna Piperal is the Managing Director of e-Estonia Showroom at Enterprise Estonia and an e-believer. Enterprise Estonia promotes business and regional policy in the Republic of Estonia and is one of the largest institutions within the national support system for entrepreneurship, providing financial assistance, counselling, cooperation opportunities and training for entrepreneurs, research institutions, the public and non-profit sectors. Its operations support the accomplishment of the long-term strategic objectives of the Estonian economy. To achieve this, it supports the development of export-capable enterprises that create higher additional value.

The e-Estonia Showroom is an executive briefing center, aiming to explain and let global policy makers, political leaders and corporate executives experience the e-journey and the innovative, holistic approach of Estonia. For the past 6 years Anna has been working with e-Estonia and e-Government marketing projects, sharing the story and working closely with Estonian ICT exporters via Estonian ICT Demo Center and ICT Export Cluster activities.

With her knowledge and background in small business development, export promotion and marketing Anna has hosted over 2500 top level international delegations from public and private sector, investors and media and spoken at various International events. Anna is been responsible for e-Estonia marketing and communication, partner relations and connection to the ICT sector as well as branding. Previously Anna worked at cyber security firm Guardtime, developing blockchain technology and with export cluster projects. She has a Bachelor’s Degree Public Administration at Tallinn University of Technology, and a Master's Degree Technology Governance at the Tallinn University of Technology.

Event role
Keynote speaker


'The citizen in the driver’s seat'

Wired Magazine calls the Republic of Estonia ‘the most advanced digital society in the world’. This governmental front-runner has turned the latest technological developments to its advantage. Or better said: to the advantage of its citizens. Putting citizens in the centre of all services provided, the Estonians have built an efficient, secure and transparent digital service ecosystem that saves time and money, and gives the power back to the people. Even to the ones who aren't Estonians (yet).

In Estonia, they believe that government transformation based on technology shouldn’t be an exotic news headline. The fascinating story of their transformation resulting in designing the e-residency programme, blockchain utilisation, voting online and other digital services are inspiring for other countries and even organisations. But to become a truly citizen-centric society and offering a seamless service system isn’t that easy. Generally, governments are divided in hierarchical departments with their own systems that can form barriers in this digital transformation. How to break down silos and being valuable? How to incorporate technology to the benefit of all? Listen to Anna’s keynote speech and follow the e-Estonia journey!


Friday, October 6th, 9:15 am

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