Brennan Browne is Director of UX Research at Fitbit, the industry-leader in connected health and fitness. He leads the UX and Human Factors Research team, which spans both hardware and software design. As a community of social scientists, design strategists, and human factors experts, they study people’s behaviors, beliefs, and needs.
Embedded with design and product teams, Brennan and his team guide decisions, test assumptions, and highlight opportunities across the product development cycle to help ensure success across products and platforms. Their insights inform product experiences that are simple, motivating, and address real user needs. A large part of Brennan's role is helping to scope, prioritise and provide feedback on research projects in order to achieve maximum impact and effectiveness. He mentors members of the team and helps them solve problems that seem intractable.
Prior to Fitbit, Brennan managed the core experience research team at Facebook, focusing on mobile experiences and international markets. Brennan believes in research as a way to improve product design by enabling more informed decisions at every stage of the creative cycle, and specialises in mixed-methods approaches that promote empathy and foster a deeper understanding of human behaviour. He started his career in research with AnswerLab, where he worked with clients like ESPN, Honda and Wikipedia. Brennan holds a Bachelor of Arts degree at the University of California.
Case study speaker
'Designing for behaviour change at scale - Combining human and technological approaches'
Fitbit's bold vision is to make everyone in the world healthier. In order to realise this vision, the company has taken an approach rooted in human understanding that also leverages the power of technology-driven methods in order to fuel their product development cycle from beginning to end.
Where traditional approaches often create silos between business decisions and design objectives, Brennan and his team have been able to create a framework that puts user-centered outcomes at the center, which closes the gap between Fitbit and their users.
In this session you'll learn how Fitbit tackles complex human problems at scale, how to combine an array of research methods to both generate and validate effective solutions, and the secrets to unlocking behaviour change at scale.
Saturday, September 12, 16:45 - 17:30