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Iris Roijakkers is a Service Designer working at Philips, driven by designing for highly complex societal and organisational challenges. In her work, she strives to challenge existing design approaches and alternate between application and reflection to create the right approaches and frameworks for the challenge at hand.

From digitalisation to driving fundamental organisation change, Iris unravels and simplifies complexity through stories and visualisations. She always pushes to puzzle out a challenge to its core, understanding the fundamental ‘why’ to ensure designing for the right questions and impact. She joins the dots to create holistic and people-centric experiences, and engages the right people and disciplines to improve experience together. Because she believes that by paying attention to those details that matter while putting them in a broader perspective, design can shape positive experience in the moment and beyond.

Iris holds a BSc and a MSc in Industrial Design from Eindhoven University of Technology, with a specialisation in design research.

Event role
Masterclass leader

'Navigating complexity in organisational transformation'

There is a need for a systemic and customer-centric organisational transformation approach from short-term, transactional customer interactions to long-term customer partnerships. Transformation can be defined as a deliberate journey associated with profound and radical change. It positions an organisation to move in an entirely different direction and provides a new level of effectiveness to achieve breakthrough results. Transformation is not an event and is not incremental. But how to get started? And how to navigate complexity?... more

Friday, September 16, 15:00

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