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Josina Vink (they/them) is Associate Professor of Service Design at AHO, The Oslo School of Architecture and Design and Design Lead for the Center for Connected Care (C3), a long-term research collaboration with municipalities, hospitals and companies focused on health innovation in Norway.

Josina’s research explores how design can create profound and significant change in health and care systems by reshaping social structures. They have expertise in health systems transformation and have worked for ten years as a service and systemic designer in healthcare, including at the Mayo Clinic Center for Innovation in the United States, the Center for Addition and Mental Health in Canada, and Experio Lab in Sweden.

Josina has published in journals such as: Design Studies, International Journal of Design, the Design Journal, Journal of Service Management, and Journal of Service Research. They have extensive experience leading and facilitating participatory system and service design processes in healthcare, government, non-profit and community settings. In their practice, they have developed new services, supported policy change, facilitated shifts in practices across sectors, and led social lab processes. Josina completed their PhD on service ecosystem design at the Service Research Center (CTF) in Karlstad University, Sweden, which was awarded the best dissertation in service research by SERVSIG. They were a Fellow of the European Union’s Marie Curie Horizon 2020 program within the Service Design for Innovation Network (SDIN). Josina is committed to maintaining a critical eye on service design and working toward more equitable social systems.

Event role
Keynote speaker & masterclass leader


'A critical look at shaping social systems'

This keynote will present an alternative understanding of service design and its role in shaping social systems. Josina will challenge the narrow traditional understanding of service design and offer a more systemic perspective on the practice. Through a series of international case examples in health and care, their talk will expose the struggles of realising long-term change through service design and the messy implications when such a change actually happens.

Josina will open up critical questions about the politics of service design practice amid oppressive social systems and explore strategies for moving toward liberation.

'Shaping social structures'

Social structures are the patterns that guide how we interact and live in society. These norms, rules, roles, values and beliefs are generally taken for granted and invisible. When we are not aware of them, we tend to unconsciously reproduce these hidden patterns. However, intentionally shaping social structures is a powerful transformative force for long-term social systems change... more

Friday, September 16, 09:45 (keynote) & 15:00 (masterclass)

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