More selected projects


Ariel Guersenzvaig is a Senior Lecturer and Researcher at ELISAVA the Barcelona School of Design and Engineering, where he heads the MA by Research in Design and Communications.

He is a practising designer with 20 years of experience, working for brands like Iberia, Roca, CaixaBank and Desigual. He teaches and writes about design theory and methodology, service design, and the philosophy and ethics of design and technology. His current research focus is the ethical impact of robotics and machine intelligence on society. Ariel has lectured on the subject at global strategic design firms such as Fjord and Designit. He has published in academic journals such as AI & Society, Journal of Design Research, ACM Interactions and IEEE Technology and Society Magazine. He is currently writing a book on design professional ethics.

He has a PhD in design theory from the University of Southampton, an MA in ethics and philosophy of religion from the University of Birmingham, a Diploma of advanced studies in design research from the University of Barcelona, and a degree in publishing from the Amsterdam University of Applied Sciences.

Event role
Workshop leader

[unex_ce_button id="content_bnurdx2n8,column_content_xoi6o6cg3" button_text_color="#333360" button_font="regular" button_font_size="18px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="transparent" button_padding="0px 5px 2px 24px" button_border_width="1.5px" button_border_color="transparent" button_border_radius="5px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="javascript:javascript:history.go(-1)" button_link_type="url" button_link_target="_self" has_container="" in_column="1"] back[/ce_button]