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Sarah McColl is a Service Designer and Researcher at the BBC, Britain’s world-renowned public broadcaster. Sarah has spent her career working at the intersection of public service and technology. During her time with leading Australian strategic design agency Today, Sarah worked with a range of not-for-profit clients to affect positive social and environmental change through design. This included work with Oxfam to augment their fundraising offer and with the Magistrates’ Court of Victoria to reduce the trauma experienced by victim-survivors of domestic violence during the court proceedings.

Following time consulting for the Australian government, Sarah chose to move to London and took up a role at the BBC. There, she has worked to unite disparate business areas to work towards a common goal by designing and advocating for innovative future state experiences which deliver on the BBC’s mission to inform, educate and entertain. Outside of work, Sarah is a passionate advocate for ethical fashion practices.

Event role
Masterclass leader

Masterclass
'Make the impossible seem possible'


Designing is just the first part of the journey to delivering successful services. Bringing those services to life comes with organisational, technical and cultural challenges that many might not realise, design thinking can help resolve. This interactive session introduces three activities inspired by world-renowned BBC content that will help you develop some of the most important skills for bringing services to life... more >

Scheduled
Saturday, September 18, 15:00

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