Until last April Simone van Neerven was the Head of Innovation at Vueling, the Spanish low-cost airline. Her task was to design, build and launch innovative new solutions to address opportunities and take the airline to a new level of success, mixing business needs and innovative technology. In the past two years she has been building service design capabilities at Vueling to ensure best in class user experience in all of its (digital) products and services. She has put human centered design in the heart of the airline's innovation strategy, ensuring the right balance between tech and human.
Simone knows the airline industry pretty well. Before heading of to Barcelona, she had a long career at KLM Royal Dutch Airlines where she had positions in many different areas, from leading a team of 250 technicians to founding KLM's SWAT-team and driving bottom up innovation in every corner of the company.
In 2018, Simone founded her own company reBel.la. Besides her assignment at Vueling, she also supports Chanel in Paris with their innovation strategy. Simone is a mathematician with a passion for people. She holds a Master of Science in Mathematics at University of Amsterdam and a Post Graduate degree in Business Analytics & Data Science at VU University Amsterdam. She is a Mentor in ASICS TENKAN-TEN accelerator program and IQS Next Tech program.
Case study speaker
'How to bring human centered design in the heart of an airline's innovation strategy'
In Vueling's innovation lab they have their heads in the clouds and keep their feet on the ground at the same time. By working in the three horizons they are able to connect the future and the now. With service blueprints and many other service design tools they assure that they find the biggest current user pains and opportunities, which they tackle with a combination of simple solutions and the latest tech. And with their trends research they investigate the future of travel, an industry that is under quite a lot of pressure.
Simone will not only look back on two years of innovation challenges and succeses inside a logistic company like Vueling, but also on how to combine tech, human centricity and sustainability to improve customers’ service experiences. So fasten your seat belts!
Saturday, September 12, 16:00 - 16:45