Thomas Weiser is Lead Strategist at Manyone, the strategy-design hybrid, where he works mainly from their office in Frankfurt. With over ten years of experience from agency, client, and freelance tenures, he comes with a broad background skillset in marketing and research, digital transformation, and developing experience strategies.
He is passionate about mobility projects and loves to cycle in his spare time. He has worked for clients like Mercedes-Benz, Smart, Samsung and Deutsche Telekom. He helped create the strategy and concept for Mercedes-Benz's first online automotive shop, which included many functions that are now standard for the automotive industry, such as a car configurator and other retail-specific digital tools. After a few years in the agency world, he decided to switch perspectives and work on the client-side. Here, he spent a few years leading a corporate digital transformation. Doing this, he developed a stronger understanding of the client's perspective: their needs and challenges – and this knowledge he's now putting to good use working at Manyone.
Thomas loves to talk about the potential of digital technology, current trends, and how they will change future experiences and needs. He studied Business Administration with a focus on marketing and digitalisation. He has since then returned to university, but this time as a teacher, running Digital Marketing and Digital Transformation classes.
'Designing ecosystem strategies, with future mobility as the case'
The world is changing, the pace is accelerating, and so is the complexity of how we respond to change. The problems and challenges of today are interconnected, making their immediate solutions seem beyond the imaginable. To address the challenges of now, we need a different mindset – a tangible approach to address the complexity of problems. One way of doing this is by establishing an ecosystem mindset, that will enable short-term action with long-term perspectives and create true value in the long run.
Today, no business or organisation is an island, with either a small or larger part of their activities influenced or even interdependent on other factors and players. Rather than operating as isolated entities, there is value to be found for any business in understanding, leveraging, and reconfiguring internal as well as external connections... more >
Friday, September 16, 15:00