Hidde Burgmans is UX Lead and partner at Koos, the Dutch service design agency with the mission to use design to make a better world. As a former product owner at RTL, one of the biggest Dutch media networks, Hidde knows what is needed to create an ultimate experience. After 4 years of running in between scrum teams, in 2017, he decided to use his digital knowledge to found the UX design team at Koos.
With over 10 years of experience in the field of digital and strategic design, he's on a quest to find out how best to combine the beautiful fields of service and UX design to create products people love to use. Hidde supported QA in their new strategy to become the UK's leading learning platform and guided the Portuguese Telco NOS in their transformation to become a more customer-centric company.
With his expertise in transformation projects, he is now dedicating his knowledge to help Koos become the first global design agency 100% committed to positive change. Hidde holds a Master's Degree in Strategic Product Design from the Delft University of Technology and is a certified Scrum Product Owner.
'Designing for a better world - the Positive Impact Framework'
In the past decade, service design has proven to be useful in tackling the significant social and environmental challenges we face as humanity. Nowadays, more and more designers and companies are shifting their focus towards generating a positive impact on the world we live in. In doing so, we often face difficult questions when designing for positive change. Who will benefit from this positive change? When is something positive? How do we as designers deal with conflicting interests? Should we design an excellent service for a user that might trigger unhealthy long-term behaviour?... more >