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Erik Roscam Abbing is Group Director of Innovation at Livework, an international, strategic design consultancy focused on customers and services. In his role as innovation director Erik focuses on how sustainability, distributed business models, and smart technology impact infrastructure, mobility, housing and energy in urban areas. Erik believes that service design, in its ability to put people at the heart of innovation, collaborate with stakeholders throughout the process, and prototype impactful new solutions, is key to the big challenges cities face in the 21st century.

Erik is consultant, guest lecturer and thought leader in brand driven innovation, customer experience and service design. In his work he brings together the disciplines of branding, innovation and design to generate value for a large number of international clients in the product and service industries, including Philips, Vodafone, Adidas, Lufthansa, ING, Ultimaker, Europcar, Audi, and many more. He uses a set of proprietary methods and tools that are described in his book ‘Brand Driven Innovation’, as well as in several papers and publications he contributed to.

Erik is also a frequent lecturer at the school of Industrial Design at the Technological University of Delft, the Netherlands where he develops and teaches classes related to strategic design, design thinking and branding. Next to that Erik is a guest teacher at the Hochschule Luzern, Education Director of the Master in Design Management programme at Eurib Rotterdam and contributor to MBA programs in Mexico, Vietnam and Amsterdam. He is initiator and producer of the documentary ‘Design the new Business’, that explores how design thinking is influencing 21st century businesses. He is the founder of ‘’ a platform for online user insight research. Erik has studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode.

Event role
Case study speaker

Case study

'Co-designing a safer, more accessible and more liveable Amsterdam Red Light district'

Like many other cities, Amsterdam faces numerous liveability challenges, due to increases in population and tourists and their mobility and transportation. One of its well-know areas is the The Red Light District, currently a complex ecosystem with millions of visitors, passers-by, workers and residents, managed by an even more complex and crowded ecosystem of organisations, departments and individual experts.

To let this area function well, and offer to each user the best experience to live, work and pass by, the city government has been searching for a smart solution. To get from abstract, numeric data to actual solutions in the streets, a service design approach was introduced.

Close collaboration between the city of Amsterdam and its inhabitant with the use of an iterative, people-centric and data-driven service design approach, made it possible to define a complete set of new design measures. Together and in co-creation with stakeholders like the police, these measures are currently being piloted and implemented. A smart city solution is now being rolled out, combining sensors and data analysis algorithms to generate data about people movements and crowdedness.

Saturday, October 6th, 12:30

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