More selected projects


United Kingdom

UX Research Manager for International Growth, Uber

Saswati Saha Mitra leads Uber's Global UX Research team. Spread across 5 continents, her team keeps Uber accountable to its global user base. In her day to day life, she delivers high quality strategic insights to Uber's Product and Business Leaders, along with building scalable processes that allow anyone in the company to become a user expert. Some of the work her team is proud to own include booking trips for friends and family, adding cash payments and hailing an Uber on the go.

Saswati's passion for international product development results from conducting research in 25+ countries for some of the world's most innovative companies - Google, Vodafone, Intel, Nokia, Whirlpool and The Bill and Melinda Gates Foundation. Prior to Uber, Saswati worked at Google building Google Search's Next Billion User roadmap. Her work on poor internet connectivity, users moving away from text-based search to voice and video, and the need for more interest-based daily information, continue to drive the evolution of search today.

In her free time, Saswati mentors children of immigrant background, helping them integrate in society on behalf of Family Action. She can also be found conducting UX for Startups courses at Campus London or writing about her experiences on Medium.

Event role
Case study speaker

Case study

'Driving value in innovation: the interaction between local knowledge and global context'

For global brands the time with a 'one size fits all' strategy lies far behind. But how to find the balance between cultural and commercial value? In their talk Saswati and Joanna explore the ways in which local and global cultures impact one another and the daily lives of Uber’s customers. Their talk utilises social science and cultural theory to bring insight into the how and why of using services. Looking at Uber, Saswati will emphasise the importance of creating outcomes that are grounded in local knowledge but embedded in global context, by balancing the macro, socio-cultural drivers with micro-level consumer insights.

Saturday, October 7th, 11:30 am

[unex_ce_button id="content_bnurdx2n8,column_content_xoi6o6cg3" button_text_color="#333360" button_font="regular" button_font_size="18px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="transparent" button_padding="0px 5px 2px 24px" button_border_width="1.5px" button_border_color="transparent" button_border_radius="5px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="javascript:javascript:history.go(-1)" button_link_type="url" button_link_target="_self" has_container="" in_column="1"] back[/ce_button]