Martina Pagura is Design Strategist and Product Lead at Alpha Health, Moonshot unit of Telefonica. Alpha’s mission is to shape positive global futures and make mental health support accessible to a broad population. Based on this mission Martina explores and delivers product solutions in which the user experience is enhanced by the use of AI (artificial intelligence). She strongly believes that looking into the real world and talking to real people is the best place to harness inspiration that can then be used to drive innovation projects.
Martina is an interaction and service designer who loves to work on new concepts that explore the possibility of promoting new lifestyles and behaviours. She approaches design problems by looking into the future and imagining new ways of doing things. Her professional experience span from working for big tech companies like HP and Microsoft to agencies like CIIDConsultancy and education (CIID, IED, Elisava). She has been slaloming between shaping the future vision for new technologies, shipping products and design research.
Her education developed across multiple European institutions, in Italy, France and finally Copenhagen, where she built up her knowledge moving among different design disciplines, methods and approaches. Through this experience, she developed a critical viewpoint about how design can be applied to various contexts and industries, as well as a strong set of practical skills she uses to realise her ideas and visions.
'Services of the future. Do we want them all?'
This masterclass will be divided into two parts. The first part will be about imagining future services based on emerging technologies and social needs. The fact that technology creates many new opportunities for the future, does not necessarily mean that those opportunities are all equally desired and wanted by people across society. We will design services for both the best and the worst case scenarios, provoking the shift from the known ‘How might we …?’ question to the ‘Why should we…?’ one... more >
Saturday, September 12, 13:00 - 15:30