Founder, Transformational Studio
Carola Verschoor is the founder and chief creative at Transformational Studio where she integrates decades of industry practice, design-driven methods and innovative approaches into participative, interactive and provocative consulting services. Previously, she has held innovation positions on both local and global levels at Sara Lee, Kraft Foods, The Coca-Cola Company and Danone. Carola was managing director of online user research agency BrainJuicer, founder of Groh! a creative innovation agency and until recently chief innovation & digital officer at RoyalHaskoningDHV, an international, non-listed engineering consultancy firm.
Through her work she helps transform perspectives, businesses, brands, people & teams through design leadership, authentic strategies, innovative interventions and creative boosts. Her aim through her practice is to (r)evolutionize change in a complex world and help embody the transformation we wish to see in business today.
Carola is the author of Change Ahead, which is recognised as a leading book on the emerging practices at the intersection of business strategy, research and design. She holds a Bachelor’s Degree in Business Administration from Universidad de San Andrés and an MBA from Nyenrode Business University.
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