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Dr Joyce Yee is a design researcher, author and designer in the areas of design and social innovation, service design and interaction design. She currently holds the post of Associate Professor at the School of Design, Northumbria University in the UK where past alumni includes Jonathan Ive and Tim Brown.

Joyce’s work looks at how design is used to support, enable and drive change through the creation of innovative practices in organisations. She was the lead investigator for the Valuing Design project, an AHRC funded research that identified and mapped the impact and value of design in public and voluntary and community sector organisations.

She published a book for leaders who want to understand and implement design transformation: 'Transformations: 7 Roles to Drive Change by Design’. The book introduces 7 roles that design play in driving change in organisations. It builds on a previous book 'Design Transitions' that explored how design practices are changing and identified a key requirement for designers to externalise their approaches and demonstrate value beyond design in service innovation projects.

Joyce is the co-founder of Designing Social Innovation in Asia-Pacific network (DESIAP), a research platform, a community of practice, and a network for collaboration and ongoing knowledge sharing for various practitioners, researchers, communities, and professionals working in the Social Innovation space in the UK and the Asia-Pacific region. Joyce holds a BFA in Graphic Design, an MA in Visual Communication and a PhD in Design.

Event role
Masterclass leader


'Using design to drive organisational change'

This masterclass is aimed at senior executives looking to use design to drive and support change in organisations to become more people-centric. Everyone talks about the importance of developing an innovative culture in organisation but not many people know how this is done effectively.

The session will introduce the 7 Design Change Roles framework – developed to identify how design (approaches and methods) is used to help organisations become more innovative, human-centric and resilient... more >

Thursday, September 10, 16:30 - 19:30
Saturday, September 12, 10:00 - 12:30

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