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Dr. Melis Senova is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly regarded and enterprising thought leader. Her unique perspective is the result of a scientific education, an engineering apprenticeship, a design PhD and an entrepreneurial spirit. Her focus is on reshaping the super-systems that often shape society. This is essential to address the complex challenges facing humanity and the planet. Melis believes we can change our realities by changing our minds.

Melis has been advocating human-centred design in many different contexts since 1999. In starting Huddle she has created the beginnings of a legacy and ecosystem of companies (a lab, a school and a foundation) and organisations all geared towards deliberately designing holistic value for humans and the planet. Melis is the author of ‘This Human’, has been published in peer reviewed journals in the field of neuroscience and human factors, and is also a contributing author to the well-known book 'This is Service Design Thinking’, published in 2011.

Event role
Keynote speaker


'The realities and shadows of human centred organisations'

There is an increasing awareness of the importance of human centred design within business and government. But this awareness is predominantly found among those who are responsible for designing and delivering experiences for customers. More attention is needed on the personal transformation of senior leadership when operating within a truly human centred and design led organisation. But what are the (hidden) commitments executives need to make to transform their organisation into one that is truly customer centric? Melis will address those commitments, and will also highlight a darker side to this transformation. This will help us to more fully understand how to create businesses that have the aim to service their customers well, lead their work force in a human-centric way, while still creating strong business outcomes.


Saturday, October 7th, 9:15 am

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