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Stuart Smith is Executive Director, Head of Regional Engagement and User Experience Design, at TMRW. TMRW is United Overseas Bank’s (UOB) award-winning Asean digital bank to serve Thailand’s and Indonesia's generation of enterprising and digitally-savvy consumers. Stuart leads the Regional Engagement Platform, Engagement lab, and Design teams in TMRW Digital Group.

He is an internationally recognised leader in design and innovation. He has over 20 years of experience spanning innovation and design in major private, public, and startup organisations around the world, focused on digital, urban and financial service design.

He was CEO of Wood Holmes, a global innovation & design company, for over a decade delivering a wide range of projects for clients in all sectors. He served as Chief of Innovation & Design at the National University of Singapore, and as Innovation by Design Advisor at DesignSingapore Council.

Stuart was a Board Member at TEESSIDE UNIVERSITY Digital City, and serves on the Design Education Advisory Committee of Singapore Government.

Event role
Case study speaker

Case study

'How we used human centred design to create ASEANs most engaging digital bank'

When United Overseas Bank Limited (UOB), one of Asia's leading financial institutions, launched TMRW, the first mobile-only bank targeting ASEAN millennials, it never thought the results would exceed all expectations. With the Indonesian economy being the largest in Southeast Asia, and Thailand the 8th largest economy of Asia, and millions of digitally-savvy consumers, TMRW is an inspiring example of a future-proof service provider. DesignSingapore Council named it “a testament to how design is playing a pivotal role in the bank’s digital banking business.”

Get to know the Executive Director and the design strategy behind UOB's first mobile-only bank. In this talk Stuart will show how HCD was integral to the development of TMRW and its strategy to create meaningful and engaging financial experiences for millennials in Thailand & Indonesia. From using a social design approach, running comprehensive ethnographic research, to developing a unique UI design, a savings game to using a rap song to reach the audience, Stuart will explain how HCD has shaped TMRW and will further evolve with the needs of the users to better serve them in the future.

Friday, September 11, 12:30 - 13:15

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