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Joost Holthuis is Creative Director and Partner at Edenspiekermann, a global design studio operating at the intersection of technology, branding and content. He advises companies on mobility issues and digital projects that require smart solutions. Through user-centered and service design thinking, and always looking a couple of steps ahead, he helps clients design innovative concepts and multi-channel services that users really need, and that make a real difference in helping companies moving forward.

He has worked on projects for clients including Amsterdam Airport Schiphol, the dynamic boarding system of Dutch Railways, a car sharing service of Volkswagen, the award-winning smart sommelier, WineStein, and several projects for Elsevier.

Joost’s speaking topics range from service design thinking and innovation to technology, interaction design, and concept development. All tailored to the clients’ unique needs and use real life examples and cases to provide a real understanding of user-centred and service design thinking. Joost also facilitates workshops for business leader to learn how to apply service design thinking in their business, or engage with their user’s experience and identify shortcomings in a customer journey workshop together with all relevant stakeholders.

Event role
Masterclass leader


‘Rethink your thinking’

In a time of disruptive political, economical and ecological change massive challenges and opportunities lay ahead for brands and services. They will need to adapt more swiftly and abruptly to changing customers, markets and technology than ever before.... more >

Saturday, October 7th, 14:30 pm

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