Puja Parekh is a Principal Service Designer at Just Eat Takeaway. Working on the Research & Innovation Team, Puja leads transformational programmes ranging from organisational visioning and restructuring to considering the future of food tech and new value propositions. She previously worked at a public sector consultancy leading digital transformation projects spanning service improvements, design strategy and organisational change across UK agencies, including the National Health Service (NHS), Education and Skills Funding Agency (ESFA), Homes England, and Public Health England (PHE).
Before working with the UK public sector, Puja led customer experience at Unmorgage (now known as Wayhome). She also worked in the political/philanthropic space for former US President Bill Clinton and former New York City Mayor Michael Bloomberg, curating forums, designing innovation challenge programmes, and advising city governments around the world on citizen engagement and government innovation.
Puja holds an MDes from the Glasgow School of Art and a BA in Global Studies and Psychology from Lehigh University.
'Designing for transformation'
Large organisations often need to shift their internal organisation structures, roles, and ways of working to adapt to the fast-changing expectations of users. As change-makers, designers are no longer only designing for our end-users. Our success is also determined by how we can influence our stakeholders and their work, as well as how we remove boundaries or create new organisational structures to facilitate change and deliver value... more >