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Anya Ernest is Innovation Lead Connected Experience R&D at Polestar, the high-performance electric vehicle brand. She is driven by understanding how technology, business, and design interact in order to design meaningful user experiences and creative digital services. She finds inspiration in understanding scenarios and how people act in them.

Anya leads Polestar's explorative work from a service and systemic design perspective through partnerships, student relations and cross-organisational work. She also works with the continuous exploration of the in-car apps within Android Automotive for all Polestar markets. She is a regular participant in panels and podcasts, as well as a lecturer at Hyper Island and Yrgo. She sits on the Board of Advisors for Yrgo and Rethink, Karlstad University. Anya studied Interaction Design at Chalmers University of Technology in Gothenburg, Sweden.

Event role
Case study speaker

Case study
'Service design in a goods-dominant world'

In this talk, Anya will present the opportunities and challenges for a car brand when transitioning from a goods-dominant logic to a service-dominant logic. This is a case study that explores how the different capabilities such as Google Play, over-the-air updates and online sales helped to more broadly open up the mind of a 150-year-old business. Anya will briefly touch upon topics such as systemic design, organisational design and service design, as well as the importance of data for validation of hypotheses. Join her on her journey to the future!

Friday, September 16, 11:30

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