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Maria Santolaria is the Head of Human-Centered Innovation at Banco Sabadell, Spain’s fourth largest private banking group. Her role is to foster organizational change by making banking more customer-centric, in order to create new products and services that are meaningful to current and future clients. Maria is also the Head Curator of TEDxYouth@Barcelona and co-founder of TEDxBarcelona.

Prior to working at Banco Sabadell, she worked at Fjord Madrid and Smart Design San Francisco, both award-winning innovation and design consulting firms. Before moving to Silicon Valley, she worked at Infonomia, one of the leading innovation consulting firms in Spain. Some of her clients include: Microsoft, Samsung, HP, Huawei, Sanitas, Eroski and La Caixa Foundation, among others.

Maria teaches Design Thinking in various schools and organizations and mentors some start-ups.

Event role
Keynote speaker

'The story of opportunity'

In a highly competitive business environment, organizations face complex problems that often do not respond to known patterns or models. This is specially relevant in the financial industry, where banks need to go beyond the traditional business thinking integrating new tools and methodologies to help them navigate through uncertainty and build their design and innovation capabilities. This is one of the most interesting times for the banking industry. In her keynote, Maria will talk about how to remain relevant and learn from disruptive new entrants. She will highlight how Banco Sabadell applies design thinking to answer critical business questions.

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