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Laila Pawlak runs the award winning company DARE2, a Positive Impact Agency and think tank for developing transformational customer experiences. She is an investor and experienced innovation consultant helping corporates and entrepreneurs all over the world. Laila is one of the few European adjunct faculty at Singularity University, speaking about customer experiences. She also moderates the Executive Program at Singularity University at the NASA campus and is one of the founding members of the SingularityU Copenhagen Chapter. Laila also launched thinkubator – a corporate, crowdfunded incubator that helps corporates work with entrepreneurs and establish their own incubator to kickstart innovation, leverage technology and deep dive into the exponential thinking mindset. Similarly, she co-founded an innovation hub in Copenhagen, where entrepreneurs, businesses, and academia can come together to create unique experiences and new businesses. 

Laila is the author of the popular customer experience model The Fundamental 4s: how to design extraordinary experiences in an exponential world. Laila is a Certified Experience Economy Expert, coach, one of the world’s leading LEGO Serious Play facilitators, and an Exponential Organizations Expert. Laila has received the prestigious Experience Management Achievement Award, been recognized as one of the most talented business executives in Denmark by the leading national business magazine, and was nominated for Female Entrepreneur of the year twice.

Event role
Keynote speaker & masterclass leader

'Designing extraordinary customer experiences in an exponential world'

Want to know the four things all customers want? One of the leading customer experience experts in the World, Laila Pawlak guides us in taking an unapologetic customer perspective and outlines the fundamentals your business needs to create amazing customer experiences and stay relevant in an exponential world.


'Deep diving into customer experiences of the future'

With Laila Pawlak as your guide, get ready to deep dive into the Customer Experiences of the future by leveraging the Fundamental 4s - the customer experience tool you will not only get to know, but actually apply to your own business and workplace. You can look forward to an interactive and personalised masterclass that will enable you to both analyse and develop truly unique customer experiences allowing your company to differentiate, maximize positive impact, and stay relevant in an exponential world.

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