Mark Gatenby is an interdisciplinary design researcher specialising in participatory design and a former associate professor in Organisational Behaviour at the University of Southampton. He is also co-founder and director of the Centre for Co-Design, a thinkthank originating from the University of Southampton. The Centre for Co-Design develops bespoke design techniques in partnership with clients and users, with a focus in healthcare and education.
Mark’s research looks at service design, transformation and public policy reform through the lens of human-centred co-design. This involves asking questions which matter to people living through the process of organizing, building empathy, and exploring possible future realities together. He has published work in leading academic and practitioner journals, including Harvard Business Review, Newsweek, and Public Management Review.
Mark has worked in UK higher education for over a decade as associate professor at the University of Southampton, and at the University of Surrey and at Kingston University, London. He has studied at the University of London (City), University of the Arts London (Central Saint Martins), and has a PhD in participatory workplace design from Cardiff University, UK.
‘People who care: how to design an empathic organisation’
Empathy sits at the heart of human-centred design, giving designers an insight into the lives of service users. Without empathy, organisations cannot fully understand their customers’ needs and may struggle to sustain long-term customer relationships. But do companies ever really empathise with the lives of their service users, and should they? ... more >
Friday, October 6th, 14:30 pm