Greg Bernarda’s work is to lead others in working collaboratively to design the future they and their stakeholders (really) want. He works with leaders and organisations across ecosystems to create business models that bring positive change to their customers and themselves. He is a co-author of the bestselling book 'Value Proposition Design’, the sequel to ‘Business Model Generation’. Being one of Strategyzer's coaches, he teaches the yearly Strategyzer Masterclasses in Singapore and Melbourne.
Greg’s clients range across sectors and geographies, including among others: Danone, Colgate-Palmolive, Baxter, Michelin, Volkswagen, ABB, Mastercard, Roche, Richemont, Tencent, Alibaba, Pekin University and Harvard Business School. Prior to establishing his advisory practice, Greg worked for a decade at the World Economic Forum, engaging members in tackling global and industry challenges.
Greg is also a co-founder of the Hanwang Forum in Beijing, China, the Lift:Lab in Geneva, Switzerland, and the annual NOE Programme in Evian, France. He’s an advisor to Utopies in Paris, and at JUCCCE in Shanghai. Having worked for years as a meeting and community designer he fully appreciates the keys to designing and facilitating engagements that make change happen.