Kate McElroy is Strategy Lead at Manyone, the strategy-design hybrid, based out of the Frankfurt office. With over 10 years of experience in creative agencies, she borrows from an eclectic background in research and insights, communications planning and experience design. Kate's an energetic collaborator and a radical optimist and has helped shape ideas for global brands, category challengers and non-profits. Before joining Manyone, she led creative strategy for clients like Google, Wikipedia, Adidas at Swift Agency in Portland, Oregon.
Kate is committed to helping clients navigate complexity and bring strategy to life - from visionary ideas to real-world transformation. Her category experience is diverse, with much of her time spent on consumer technology, athletics and health brands, and businesses. She helped Google develop programs to encourage the next generation of young women to pursue computer science and engineering. She helped Wikipedia combat pervasive forces of fake news and developed strategies for keeping girls in sport on behalf of Gatorade.
An American transplant in Germany, she called Chicago, Southern California and Portland home before moving to Frankfurt. She has a Bachelor's degree in political science from Chapman University and a Master's in political economy from the University of British Columbia. Fully expecting to take on a career in academia, she pivoted into communications and creative strategy. But that curiosity and passion for making sense of complexity continue to fuel her work.
'Shaping the future'
Shaping the future requires working in a radically new way. Solutions that once took months or years to develop are now prototyped, adapted, and brought to market faster — sometimes in a matter of weeks. At the same time, long-term challenges like climate change, pandemics, market shifts, and attention to ethics change the world on a global scale. To make headway in such complexity, designers of all types need to work more closely together. We need to be less about flattening disciplines and more about openness and collaboration... more >