Elodie Rousselot is a Programme Manager within the Make Fashion Circular team at the Ellen MacArthur Foundation, currently leading its work on circular design for fashion. After finishing her masters in French Philosophy and Political Science she worked as a coordinator for cultural projects, a teacher, a content creator and finally joined Fjord, a design and innovation company part of Accenture Interactive in 2013. Her background in sociology, anthropology and political science, and her experience at Fjord, allowed her to deepen her knowledge and experience in user research, design strategy and system thinking, areas that she now applies in her current role at the Foundation.
Elodie is an inquisitive and passionate soul that thrives when challenged. Her interest in people and the planet has been a driving force in her career. She has been working on innovation for digital projects for the past 10 years and is currently defining, along with her team, what circular design is and means for the future of the fashion industry.
'Enabling innovation with circular design'
Designing for a circular economy means designing for a system that moves away from extraction to get closer to regeneration. It means that, when designing, we keep the three principles of the circular economy in mind, at all times: 1. eliminating waste and pollution, 2. keeping products and materials in use, and 3. regenerating natural systems. Whilst product designers, industrial designers, and architects can directly relate to those principles, what is the role that service designers and digital product designers can play in shifting the economy towards a circular model?
Friday, September 17, 12:30