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Barbara Franz is a senior lead with IDEO’s Munich studio. A problem solver by nature, she is passionate about meeting complex challenges head-on, and is constantly in search of those solutions that will ultimately improve lives. Particularly adept at understanding the larger picture, while maintaining a keen eye for detail, Barbara approaches her work as an advocate for the intended users, never losing sight of their needs, behaviors, habits and ambitions. Whether conceiving of a new way to open a milk carton, or helping people with a chronic disease live better lives, she develops insights and design solutions through a carefully formulated system of listening and observation, empathy building and constant iteration.

At IDEO Barbara guides clients from various industries through the innovation process with a strong focus on complex service systems. She is passionate about designing holistic solutions bridging the physical and digital space, allowing for a seamless user experience throughout.

Prior to IDEO, Barbara worked as a product designer with Studio Massaud in Paris and the high-end home appliance manufacturer Gaggenau in Munich. She studied at Stuttgart State Academy of Art and Design, ENSCI in Paris and holds a master’s degree in Industrial and Strategic Design from Aalto University, Helsinki.

Event role
Keynote speaker

'The power of prototyping for and with people'

Services are complex, living systems – people’s experience with them evolving with every interaction. How can an organisation best prepare for launching human-centred services at the intersection of digital and analog? In her keynote, Barbara Franz, senior lead at IDEO Munich, will show how service prototyping can move an organisation towards implementation. Using best in class examples, she will highlight different ways prototyping can be used to inspire, validate, motivate and facilitate.

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