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Marcela Machuca is a Mexican service designer based in Copenhagen, currently working at Nordea, one of the leading banks in Scandinavia, alongside a team of over 50 designers. She fosters collaboration across multiple teams focusing on enabling personalised banking experiences for Nordea customers. In her previous role at BBVA Bank, she led key transformation projects such as the integration of design to agile processes and worked on crucial strategies for the future of the branch and the future of human-to-human experience at the bank. Previously, in her role at Designit, she led several strategic projects for large organisations across the world such as Pepper, a bank from Israel, Docomo, Verti, Telefónica and ING.

Her interests have led her to support content curation efforts for the Design Principles FTW website, a comprehensive online library of many design principles across industries. Throughout her career, she has supported the growth of the service design practice by teaching, but mostly by organising Service Design Drinks in Madrid. She enjoys fostering knowledge sharing in design communities.

Marcela holds a Bachelor Degree in Information Design and two Master Degrees in Interactive Media (from the University of Arts, London) and in Research Methods (from Universidad Complutense de Madrid). Today, she is passionate about the use of a reflective practice to help professionals navigate constant change. In her spare time, she organises collage workshops in her local community.

Event role
Masterclass leader

Masterclass
'Embracing reflective practice'

Developing a practice of reflection can help all professionals who want to think at a deeper level, question their own approaches, challenge assumptions and gain self-awareness. Finding the time to reflect might be difficult, as designers we are going through constant change, learning new tools and skills to face diverse challenges in our projects, these constant changes and learnings are what makes reflection fundamental. Everyone can benefit from reflective practice to improve their work, both as an individual and as part of a team... more >

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