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Jesús Gorriti is Vice President, Digital Design at Royal Bank of Canada. He is responsible for the creative development, oversight and execution of all RBC design projects that focus on delivering digital services for RBC customers. Jesús has over 20 years of experience in different design disciplines, from interaction design to product development and strategy, providing a comprehensive perspective and deep understanding of how digital products are made and delivered to the end user.
Jesús previously was Group Director at Fjord working for clients in a variety of industries such as banking, insurance, media and retail. He was in charge a team of more than 80 designers across several studios. He also worked for strategic design firm Designit and online real estate platform Idealista. He’s taught design at Instituto Europeo de Diseño (IED), Instituto de Empresa and General Assembly, and he’s a speaker at international conferences such as WebVisions, MADinSpain and SXSW.

Event role
Case study speaker

Case study
'Leading design at scale'

Scaling design, or the function of design, inside an organisation faces a set of challenges and possible outcomes that have a lot to do with design and the operation of it, no matter if it's the organisation's prime directive or a necessary component of it. The practice of design has historically revolved around small groups or organisations and it's now when enterprises around the world are growing the function of design exponentially. What does that mean exactly? And what kind of challenges one faces when doing so?

Jesús will use his pre-pandemic experience as VP Digital Design at RBC to explain what scaling design means and what you have to take care of. He will show you reasons why design operations (DesignOps) are important for helping solve certain classes of problems for evolving and scaling design in organisations, and help you think about what it might mean for a post-pandemic world. His talk will help you think about what challenges you certainly will face when (further) scaling design in your organisation.

Saturday, September 12, 16:45 - 17:30

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