Beata Giermasinska is a strategic designer & researcher with a background in service design, innovation consulting, and brand strategy. She assists organisations, governments and brands in developing human-centric processes, strategies, and experiences from product to city scale. Her focus is on creating healthier and inclusive products & services, environments, and communities.
As a Creative Strategist at UNSx, the in-house innovation think tank and experience lab for global architecture firm UNStudio, she is building the foundations of the service & strategic design disciplines within the architecture firm and supporting the delivery of new value propositions and innovations within the built environment sectors.
Beata holds a Masters Degree in Strategic Design and Management from Parsons School of Design, New York.
'Designing shared urban experiences'
Urban communities are the catalysts for creativity, knowledge sharing, and progress. In order to enable those values in the urban context, the new approach should push forward concrete initiatives to remove barriers, and unleash the human creative potential. As lockdowns ease, the legacy of the coronavirus — and the changes it has inspired in urban spaces— highlights the need for cities to adapt to this new reality. To embrace new perspectives, cities need to embrace a holistic approach that bridges business, technology and social values... more >