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Alex Conconi is a Technology Director at frog, a global leading design consultancy and innovation strategy firm. He leads the Technology team in the frog Milan studio, helping clients to shape their digital strategy and turn design ideas into real products and services.

In his 15+ years of experience in IT he has been at the forefront of emerging web and mobile technologies, leading the agile implementation of fast-moving, complex, design-led digital programs in a variety of geographies and industries including media, telecommunications, healthcare and financial services.

Alex holds a PhD in Computer Science from the University of Milan, Italy, where he also served as research assistant in the field of machine learning and artificial intelligence.

Event role
Case study speaker

Case study

'Accelerating services' time to market'

‘Digital' allows companies to better address customer needs by creating new products and transformative experiences that would not exist without technology.

Large enterprises across industries are struggling to build the digital component of services, as they often face limitations imposed by legacy IT architectures, internal silos, and regulatory constraints. Organisational alignment on positioning customer experience as the main driver for service innovation is key to increase efficiency and offer a seamless hybrid service.

In this case study, Alex will share how frog worked with AXA Italy to reinvent the insurance experience on Axa’s digital platform by iteratively designing, agile, and lean developing and launching a new service application. By conducting preliminary concept testing with users, not only a service that assists customers through otherwise stressful tasks was created, but also, the time to market was dramatically reduced to only 6 months.

To substantiate, Alex will also briefly discuss some best practices in bringing together business, technology, and design stakeholders with a combination of agile and human-centered design approaches.

Friday, September 11, 12:30 - 13:15

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