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Juhani Haaparanta is the Managing Director of Nordkapp, a strategy and design consultancy based in Finland. The firm has been rewarded for its work by around 40 different industry awards, and was chosen company of the year in 2020 in Finland because of its impact on the design industry.

As Managing Director, Juhani leads experienced designers, strategists and technologists who are enabling growth by crafting ideas into tangible solutions for clients like Nokia, Telia and ING. Besides leading design projects in multiple industries from energy to fintech and telecoms, Juhani is providing direction to Nordkapp towards becoming a globally renowned leader in the field as a new kind of hybrid consultancy.

In his earlier roles as Principal Designer at Microsoft and as UX Design Lead at Nokia Design he managed design initiatives and collaborated with several leading digital service providers, such as Facebook, Twitter, Google and Spotify. He holds a MSc degree in Usability, Knowledge Management, Industrial Management from Tampere University of Technology.

Juhani’s educational background in design, business and technology, combined with never-ending curiosity on new technologies and his practical experience in working with global development projects, has given him a wide set of tools towards combining design methodologies with strategic thinking - always focusing on creating solid value propositions and tangible solutions from abstract definitions.

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