Dr. Oscar García Pañella is Director of the first Videogame Degree in Barcelona at the University of Barcelona’s School of New Interactive Technologies besides partnering as a senior Gamification Consultant in Cookie Box. He also is Academic Director of the online Master in Gamification & Transmedia Storytelling at IEBS Business School. He has worked as a Serious & Applied Games Researcher in EU Projects such as Gamewise, gameBIZ, H2R and JamToday.

Oscar has advised the design and creation of serious games and gamification campaigns for companies such as Konic THTR, Coperfield, HP, Digital Legends Entertainment, Roland, Telefonica I+D, Infojobs, The Saint Jude Hospital, KPMG, SEAT, Sanitas, Lander and Accenture. He loves to solve simulator-related challenges and learning opportunities from the ‘experiential multimedia’ and ‘learning-by-doing’ views.

Oscar holds a PostDoc in Entertainment Technology by the Carnegie Mellon University and a B.Sc. degree in Telecommunications, besides a M.Sc. and Ph.D degree in Electronic Engineering.

Event role
To be announced.

Keynote / Masterclass

To be announced.


To be announced.

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