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Kike works for Microsoft in London as a User Experience Designer. He is part of the Yammer team, a product integrated into Microsoft Office 365 focused on enhancing business productivity through collaborative work and open culture.

As a designer, he works on creating and implementing digital strategies for different industries. His work ranges from the early stages of thinking to the production and iteration of digital services. He also likes to experiment with internal design processes and their relationship with the corporate environment.

Prior to Microsoft, he worked for Tuenti, helping to pivot its social network of 10 million users to an instant messaging product and, after the Telefonica acquisition, to a mobile carrier. He has also worked in several design and innovation agencies such as FJORD or The Cocktail for clients including Santander, BBVA, Banc Sabadell,  Fideuram,  Globo (Brazil), Unidad Editorial, Carrefour or RTVE.  Some years ago he also tried to create his own startup with some friends and little success.

Event role
Keynote speaker


Keynote
'User-centric vs. data-driven product design approach'

Every day, designers fail all over the world on their mission to build better products and services. Embracing failure as a learning process is critical for achieving bigger goals. Kike Alonso will talk about how Yammer improves their long-term strategy mixing data analysis, user-centric design and iterative methods. It's time for design teams to empower complex organisations from the inside, for real.

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