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Beatriz Belmonte is Service Strategy Lead at Fjord, a global design and innovation consultancy. She is specialised in concept definition and design research. Beatriz has led research projects for public organisations and companies such as Philips Design, Telefonica, Prisa, Bankinter, BBVA, Barclays, and other clients in different industries (banking, telecommunication services, eHealth, education, tourisms, consumer appliances and public transport).

Beatriz' varied education and experience in art history, museology, information management, digital interaction and business intelligence has shaped her career and found a common place within the service design field. Since 2008, she has been involved in service design projects as well as in training workshops in Spain and France for companies and universities. She also contributed as an author to the 2010 book, 'This is Service Design Thinking'.

Event role
Masterclass leader


Masterclass
'Service Design Handovers'

In this masterclass we will provide non-designers with the tools to understand service design and give feedback to enable sustainable implementation, and open communication for continuous improvement. Topics are: sharing insights and service design processes, allowing tacit knowledge to be transferred, and acknowledging all stakeholder needs, responsibilities and contributions. You will experience the Value Exchange Canvas in an interactive and participative process.

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