Adapting to

Change is here to stay. A growing number of new competitors are entering the market. Customers are more demanding and their needs and habits change rapidly. Climate change and scarce natural resources are heavily impacting the daily life of individuals, businesses and societies. New technologies require different skills from employees. So, organisations and individuals cannot sit still, wait and see what is next. They all need to adapt constantly to these dynamic micro and macro environments.

Although human beings are used to change, we’re not experts in anticipating and coping with new situations. Employees are used to their way of working and to the processes inside their organisation.

Hierarchical layers and barriers in the value chain hamper close contact and personal interaction with customers and do not support a proactive, innovative culture. But to stay relevant organisations, of all sizes and sectors, must play the game.

So, how to adapt to change? How to step out of comfort zones? How to listen, empathise and understand new human behaviour? Filter signals to respond to customers’ and users’ unarticulated needs? How to facilitate processes and make your company ready to address the challenges posed by the speed of change? How to move innovation forward?


The Service Design Days offer cross-boundaries events for entrepreneurs, managers and influencers who are involved in product and service innovation and the (digital) transformation of organisations. The event focuses on service design for decision makers and connects strategic designers with business and vice versa.

The 2018 program offers two days of insightful masterclasses and case studies and new views and knowledge from experienced keynote speakers.

You can learn from researchers, innovators, professors, service design managers, customer experience strategists and strategic design thinkers how to become ready for change. You will get inspired by stories from small start-ups and large corporates how to re-invent your business. You can practice creative and strategic thinking with approaches such as lean startup, open innovation and systems thinking. And you will experience how service design can contribute to human-centric problem solving and forward-thinking innovation.

more about the event

Call for speakers
and sponsors

We are currently outlining and curating the 2018 program, so subscribe to our newsletter to receive the latest information about new program items and speakers.

We still have room for inspiring experts who would like to share their insights on stage or give a masterclass.

So, if you want to contribute and want to share your vision on human-centric innovation, design thinking & doing, business design, social design, participatory design and anthropology, feel free to contact us. This also applies if you are interested in sponsoring this years event and want to know more about our sponsorship packages.

2017 edition

The Service Design Days 2017 focused on how to ’deliver value and be valuable’. As people's lifestyles constantly evolve, it is becoming more difficult for organisations to live up to the expectations of their customers, their employees, and society as a whole.

A mixed group of international experts addressed these challenges. Their fields of expertise span across the entire range of disciplines under the Service Design umbrella and beyond. Read more here about last year’s edition.