Stuart Frisby is the Director of Design at Deliveroo where he leads the business-wide design practise and heads up the multidisciplinary team of product designers, content designers & kit designers who together design Deliveroo's industry-leading consumer, restaurant & rider platforms. He specialises in scaling design teams and growing design competencies - having previously built a 250-strong design team at Booking.com.
Stuart graduated from John Moores University with a degree in Japanese & International Business, and from the International School of Seinan Gakuin University in Fukuoka. During and following his studies he worked as a freelance designer for clients all over the world, focussing on designing & building simple, enjoyable websites - a trade he has now applied for some 18 years. After freelancing, he worked eight years at Booking.com, leading design from humble beginnings in 2011 and culminating in creating one of Europe's largest and most impactful design teams.
Having swapped Amsterdam for London, since 2019 he continues to bridge the gap between design, technology and business, building design teams and delivering best-in-class products for large, diverse customer bases. Stuart’s interests and expertise lie at the intersection of design and business, scaling design teams, and in online experimentation and data-informed product development processes.
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